Brainnwave was engaged to help transform Aggreko’s sales organisation as part of its strategy to prioritise customer focus, improving its data usage and instilling a culture of analytics throughout the company. We initially focused on their mining, oil & gas and utilities verticals, plugging into their existing data sources for these industries and overlaying the data with new sources.
Digitalisation, smarter systems and data analysis underpinned by the Brainnwave platform drive efficiency and service, understanding of customers and proactivity in predicting their needs.
It rapidly became clear that we would achieve far more over a short space of time with Brainnwave than we had previously.
What did we do?
The first step was to connect everything up to the Brainnwave platform. Our middleware technology connected, joined, enriched and cleaned the data from many internal and external data silos to create a single source of the truth across the business.
This project was not just about putting data together; we wanted to create a culture of analytics across Aggreko. Being outcome-focused was critical. We codified the internal business logic into our algorithms to search, sort and rank hundreds of thousands of opportunities across the world based on elements important to Aggreko. We integrated geospatial data directly into the analytical process, enabling Aggreko teams to use satellite and mapping data without needing specialist skills or analytics tools.
It’s now possible for sales teams at Aggreko to use our tool to find their next top 20 sales opportunities based on editable factors relevant to them.
It’s also possible for senior management at Aggreko to get a top-down view of complex financial and industry-relevant data for countries and regions that they define.
We continue to work with Aggreko to identify other opportunities where data and analytics can create a step change in the way they do business and give them an advantage in the market.